More than 30% of consumers are concerned about the credibility of natural and organic claims made by cosmetic brands, according to Datamonitor, and the market research firm suggests that this could impact the continuing success of the mineral makeup category. As with any natural makeup, mineral make-up doesn’t need certification to make mineral or natural claims. Spurred on by this, there’s been high growth in the market with make-up containing very low mineral content hitting store shelves...